For the BotoxCloud project, which we created in collaboration with designer Brice Delarue and the SAQ studio for Zirkumflex, we sought to explore how editorial design can extend a spatial and conceptual installation. We designed a printed piece conceived as an object to be handled: two abstract models to cut, fold, and assemble, transforming the flat surface into volume.

The generous format (67 × 97 cm open) and Chromolux 250 g/m² paper allowed us to work with the tension between gloss, rigidity, and precision. The finishing details — die-cutting, embossing, and lamination — physically translate the idea of “inflation” and transformation embedded in the name BotoxCloud. Produced in a limited edition of 500 copies, this publication bridges graphic design, architecture, and the printed object. It invites the reader to become an active participant — to construct the piece and experience the dialogue between surface and volume.

Through this project, we wanted to show how layout, material, and gesture can turn editorial design into a truly three-dimensional space.

PROJECT

Architecture Edition

ROLE

Art Direction and graphic design

CLIENT

Arne Quinze Architecture Studio
Botoxcloud-inside